Zam-Buk in the GSWA campaign

Researching some background to the Legion of Frontiersmen, I discovered an article in The Mafeking Mail and Protectorate Guardian, Tuesday, March 30, 1915 (available BL eresources), entitled:

Censored Letter from German West
Severe Sunburn Cured
More Zam-Buk wanted

I’m a great believer in Zam-Buk – it’s my first port of call for virtually any ailment but the last thing I thought I’d come across was an article – not an advert – extolling the virtues of it. And surprisingly, it’s not a South African product.

Sergeant EA Andrews, Legion of Frontiersmen, Pretoria Regiment, GSWA, writing from Ischankaib, says: “During the time we were dodging around after the rebels in Pretoria District the order came that we could cut down our trousers. I cut mine down with the result that the sun burnt my knees simply awful. Fortunately I had a tin of Zam-buk in my kit, so applied it, and in a day or two my knees were quite better again. We have now all been served out with short trousers, and consequently all the boys have sunburnt knees, adn had it not been that I brought a few tins of Zam-Buk to German West with me my brother soldiers would be caused much pain and inconvenience. I supplied Zam-Buk with surprising good results. All the boys are high in their praise of Zam-Buk, and swear by it.”

Zam-Buk is unequalled for Sore Feet, Poisoned Wounds, Insect Bites, Chafing, Strains and Stiffness as well as for Sunburn.
Post one, two or even three 1 6d or 3s 9d tins today to your soldier friends, or on receipt of price the Zam-Buk Manufacturing Co, 9 Long Street, Cape Town, will send post free. Write plainly name, number, rank, Regiment, and where stationed.

An article turned into an advert supporting the troops. That though, was not all.

A translation of the article appeared in Xhosa in Ilange Lase Natal on 30 July 1915 – Ukuba pambili kuka Zam-Buk; Into Enkulu Efanele Abase Mpini.

I wonder what the take-up was.

For more on Zam-Buk, see the references at the end of the Wikipedia article. And apparently Houdini used the ointment as well.

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